On May 22nd, 23rd and 24th,
1992 took place the first Photomadness, organized by the
Ministry of Culture. It wanted to be a friendly demonstration
centred on a festive and popular practice of the photography.
In this occasion, I organized an intervention in the street,
to realize photos of families. Due to the development of the
domestic photography of mass, the family portrait "composed"
at the photographer rarefied, for the benefit of a photography
which testifies of the life of families in a more alive and less
conventional way. However, it misses that there almost always
one or several members of the family, at least the one who is
behind the device. I thus settled down in my district, the 13th
district, on the paving stone of the Olympiads, the pedestrian
paving stone surrounded with big buildings which shelter approximately
15 000 persons. In the crossroads of 4 main accesses, I painted
a vast circle on the ground, encircle in which I asked to the
passers-by to come to pose in family. This small direction established
a " composed ", voluntary photography, and an exchange
with my models. After a period of distrust during which the children
have the first ones answered my request, families played the
game. Often, being crossed near me, a father, a mother or a child
returned with the rest of the family.
Friendly and unpretentious, this intervention allowed me to realize
approximately 300 portraits of families and groups, where the
enjoyment of some contrast with the embarrassment of some other
who(which) put a lot of solemnity in their pose(installation),
been little used whom they are to be sought for themselves, and
to been worried of the image whom they are going to give.
The second shutter of this operation seemed to me to be of evidence
an exhibition. It joined within the framework of the 13th Art,
during the autumn, 92. The district offering few adequate places,
and as I wanted that all the protagonists can see it, even those
who do not frequent the places of exhibitions, I decided to occupy
the site of the recording. The paving stone of the Olympiads
supporting a shopping gallery of full foot looking directly onto
the outside, I asked to all the storekeepers to invest their
shop windows - what they accepted. I then settled 65 photos of
size 50 x 60 cms on all the shop windows of the businesses, visible
from the outside.
To pursue the installation outside the paving stone, and strengthen
its presence, a Morris column of the street of Tolbiac
was dressed in 4 editions of 150cm x 127cm as well as of a big
poster announcing the exhibition. 4 panel Decaux was also put
to the accesses of the paving stone, in which were fixed the
editions of big sizes.
After an inauguration in
family, and in the cheerfulness, in "Quick" of the
paving stone, all were able to meet, as well as their relatives
or friends, in the surrounding shop windows.
(see the exhibition)